Chinese tech giant Alibaba has launched a carbon ledger programme called “88 Carbon Account” (88碳账户) across its ecosystem.
Users will earn points for uploading proof of their low-carbon choices, such as riding public transport and bringing their own cups to cafes. The accumulated points will unlock digital badges and discounts on Alibaba’s e-commerce platforms.
Dr Chen Long, vice president of Alibaba Group and chair of Alibaba’s Sustainability Steering Committee, stated that the system will ‘mobilise sustainable behavioural changes and environment-friendly actions’ from its users.
This is not the first major carbon-reduction initiative launched by Alibaba. Its most renowned programme is Ant Forest, which rewards users with ‘green energy points’ each time they reduce their emissions, such as by biking to work and going paperless.
Aside from sustaining the already-notable carbon reduction momentum, the ledger also serves to boost Alibaba’s CSR credentials. China has pledged to peak its CO2 emissions before 2030 and achieve carbon neutrality by 2060, and the mini programme will reflect positively on the tech giant, which was a prime target in China’s recent tech crackdown.
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