The new Adidas flagship store in Sanlitun, Beijing chooses to completely immerse visitors in a series of highly interactive and immersive installations.
Design teams at YSP and OUTPUT have completely redesigned the shopping experience, pulling out all the stops in an effort to draw customers back into stores. It’s a full-on sensory experience that looks to engage visitors on many levels.
The result is a store that feels almost like an exhibition, blending virtual and physical realities with a totally fresh approach to visual merchandising. A giant interactive cube offers a lottery giving shoppers a chance to buy limited-edition items. Elsewhere a robotic arm plays Adidas products as if they are musical instruments, creating a soundtrack to the shopping experience.
Installations are designed to be personalised and inclusive. In the digital sound garden, visitors can use AR to dance in a personalised music video with avatars. Meanwhile an interactive digital map display shows where upcoming Adidas events and drops will be taking place across the city, encouraging visitors to get involved.
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