Adidas has launched a new reuse and recycling scheme in partnership with thredUP that incentivises customers to donate all of their used clothes.
As part of the ‘Choose to give back’ programme, members of the Adidas Creator Club app can request a prepaid Clean Out Kit shipping box from thredUP. They can use this to send back any clothes, shoes or accessories from any brand, which will either be reused, resold or recycled as part of the scheme. Depending on the product and its condition, customers will receive Adidas loyalty points and vouchers in return for each donation.
A wider rollout of the programme will begin early next year (2022).
ThredUP is a known leader in the resale space and has been building out its resale technology solutions since 2018. Its client list, which includes retailers and apparel manufacturers, has now grown to more than 20 companies. It refers to its offer as Resale-as-a-Service® (RaaS®).
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