Adidas has teamed up with recycling company I:CO and designer Simone Post to create rugs made from worn-out Adidas sneakers.
The rugs have been created using rubber pellets, manufactured by I:CO from used shoes, and designed by Simone Post in a black and white stripe format that is similar to the Adidas logo. When viewed up close, the pellets feature a range of different colours due to the combination of original shoes they were made from.
Each rug has an Adidas clothes-type label that states: “I:CO ground up used athletic footwear into little pellets so we could make this rug.”
The rugs showcases a creative solution to the issue of wastage caused by used Adidas items.
The rugs were exhibited at the Adidas Store Paris on Champs-Élysées.
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