Credit card brand Barclaycard is trialling a new app that lets customers take photos of meals or ingredients they are unfamiliar with, before giving them information about the items.
The app, known as Barclaycard Transplater, is being trailled at Frederick’s restaurant in London. It is being positioned as a way to give customers key information before they eat or order their meals, without them having to ask staff potentially embarrassing questions.
Barclaycard payment solutions director Kirsty Morris said in a statement: “We know that restaurateurs pour their heart and soul into creating new and exciting dishes, but it’s clear diners can be put off by the embarrassment of having to ask what certain ingredients are. This is why we have developed a prototype app that restaurants could adopt to help diners feel more confident in their menu choices.”
The app was created on the back of a ‘Food for Thought’ report which states that 91% of diners often do not recognise items on menus, while 40% say they would try more dishes if restaurant menus were to include explanations of the ingredients.
The research also revealed that 55% of diners have been disappointed with dishes that look different from what they had expected when ordering.
Full address: Frederick’s, 106 Camden Passage, London N1 8EG, United Kingdom
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