Best known for its innovative household appliances, Singapore-based company Dyson has revealed a new hair care line, using fungal chitosan as the hero ingredient in a product range designed to tame unruly hair.
Found in the cell walls of oyster mushrooms and more commonly used in skincare products, Dyson researchers have discovered that chitosan can help to reduce frizz in hair. Whereas other products on the market create a brittle, glue-like hold between fibres, causing hair to become crunchy and rigid; Dyson chitosan creates a lightweight structure of bonds on each strand to flexibly lock in styles.
The styling cream and serum claims to reduce frizz by up to 50% and will hold twice as long in 80% humidity, according to Dyson. The chitosan itself is delicate yet strong, which is what gives the fungi its structure and what gives the products their flexible hold.
The launch shows Dyson expanding its approach to innovation, leveraging its position as a forward-thinking but reliable creator of household devices, and applying this to pioneering ingredients and the personal care space – allowing it to enter new markets outside its traditional appliances audience.
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