Airbnb and Mattel unveiled a uniquely nostalgic accommodation experience – a life-sized replica of a Polly Pocket compact home in August 2024.
This undertaking offers guests a whimsical journey back to their childhood. The house is meticulously designed to mirror the iconic Polly Pocket aesthetic of pastel colors, miniature furniture scaled up to human size, and playful details reminiscent of the original toy. The Polly Pocket life-size home is a limited-time offering by Airbnb running from 21-28 August 2024 for overnight stays and from 16 September-6 October for daytime adventures. This unique Airbnb is located in Hudson, Massachusetts, which only adds to the intimate feel of the Polly Pocket experience as a peaceful and green picturesque town.
From an experiential perspective, the Polly Pocket home offers more than just a place to stay; it provides a full set up vanity, stocked retro fridge and wearable iconic life size pieces of the signature gummy-texture clothing.
The timing coincides with a wider cultural revival of ’90s nostalgia and immersive experiences, as brands increasingly tap into the emotional connections of Gen Z and Millennial childhoods. The Polly Pocket home appeal lies in its deep connection to nostalgia. For many adults who grew up in the 1990s and early 2000s, Polly Pocket is a symbol of creativity, imagination and endless play. Airbnb and Mattel fully capitalize on this nostalgia by creating an immersive experience allowing guests to relive fond childhood memories in a completely new way. This project serves as a bridge connecting both past and present, and invites visitors to step into a world of play and reconnect with the innocence of their youth.
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