UK-based direct-to-consumer personal care brand Life Supplies has launched a refillable toothpaste product.
The refillable product is designed to make it easy for consumers to find an alternative to the 300 million plastic toothpaste tubes that find their way into landfill each year in the UK.
Customers make an initial purchase which includes a refillable bottle, with refill pouches arriving through the letterbox every three months after that. Customers can roll up several of the used pouches, insert them into a pre-paid envelope and return them to Life Supplies for recycling.
As well as being more environmentally friendly, the company also claims that the system works out slightly cheaper than conventional options.
The product is the latest in a line of other refillable personal care products launched in recent years by the start-up.
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