At Louis Vuitton’s Galerie Lafayette store in Paris, shoppers can browse through the new collection via a life-sized interactive screen.
The brand’s new creative director Pharrell Williams sets the scene, appearing on screen pointing up towards a QR code in the corner. Rather than letting customers see the collection on themselves like some of the AR windows we’ve previously covered, scanning the code lets them check out a host of looks from the collection on their phone.
Selecting different looks on their mobile screen also brings them up in full-size on the interactive display screen. Models pose in the outfits on the screen, giving customers a chance to see how the clothes move and how they look when fully styled instantaneously.
Customers can bring up more information about sizing and prices directly on their mobile. It’s window shopping brought to life, designed to maximise engagement by getting customers interacting both digitally and in a physical setting.
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