Shu Uemura introduces wearable mixed-reality beauty accessories

Drawing inspiration from Japanese calligraphy, cosmetics brand Shu Uemura has revealed a unique line of NFC-enabled phygital stickers.

The innovative accessories combine the physical and digital realms, creating an immersive experience for users. By scanning the stickers, users are directed to the Snapchat app, which uses face recognition technology to unlock an augmented reality (AR) experience that can be seen on screen.

Through AR filters, users can enhance their looks based on Shu Uemura’s Japanese themes, immersing themselves in a visually captivating virtual world.

21/06/2023 Japan