TikTok is venturing into the realm of AI with the introduction of a chatbot called Tako. This AI-powered chatbot aims to enhance user experience by providing personalised video and content recommendations based on user inquiries.
Tako analyses user queries and preferences to offer tailored suggestions for videos and content creators. This interactive feature allows users to engage with Tako by asking specific questions, seeking recommendations or exploring trending topics. As social media platforms begin to replace search engines as the first place Gen Z go to search, according to Google, TikTok’s latest development looks to capitalise on this shift.
The aim is to create a more customised and engaging TikTok experience for users, offering another axis for users to engage with the platform. Alongside scrolling and swiping visually, this text-based angle provides a way to interact in a conversational style. Currently undergoing testing, Tako is available to a limited number of users in the Philippines.
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