Food delivery network Skip Express Lane and creative agency Dentsu Creative Canada have partnered to launch the Inflation Cookbook, an interactive solution designed to help Canadians optimise their grocery budgets amid rising prices.
The cookbook works by tracking real-time data, identifying ingredients with dropping prices and providing recipe suggestions to go with them. Users can access it via a mobile app which highlights the top ten value-oriented ingredients each week. By identifying affordable ingredients and providing recipe suggestions, the interactive platform empowers users to maximise their grocery budgets while maintaining a varied and enjoyable diet.
An AI feature generates recipes, which are then refined by a chef and a nutritionist for taste and nutritional balance. The innovative platform is designed to empower users to make informed and budget-conscious shopping decisions.
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