Amsterdam-based agencies TBWA/NEBOKO and TBWA\X have launched a campaign titled ‘Order That Scene’ in the Netherlands, allowing viewers to satisfy their McDonald’s cravings while they enjoy movies and TV series.
By scanning McDonald’s products that appear in films or TV series, viewers can instantly order them for delivery through the McDonald’s app.
In a smart integration of content streaming culture, the campaign capitalises on the prevalence of McDonald’s products on screen. From blockbuster films to popular sitcoms, ‘Order That Scene’ represents the largest McDonald’s product placement campaign to date, achieved without any expenditure on product placement or copyright.
A minimalistic outdoor and social media campaign provides concise descriptions of the films or series and exact timecodes when McDonald’s products appear on screen, helping to nudge consumers in the right direction.
ADD WORKGROUP