Fashion retailer ASOS has introduced its inaugural rental edit on marketplace platform Hirestreet. The collection comprises an extensive range of over 180 women’s occasionwear outfits.
Launching just in time for wedding season, the rental edit encompasses a wide selection of dresses suitable for various events, with a particular focus on wedding guest attire, bridal dresses and bridesmaid dresses. These ensembles are sourced from ASOS’ in-house brands, namely ASOS Design, Asos Edition, and Asos Luxe, ensuring a wide range of options for customers.
With retail prices of individual items reaching up to £275, the rental service offers customers the opportunity to hire fashion-forward pieces for flexible periods of four, 10, or 30 days, starting from just £20. To provide even more value, Hirestreet presents a special offer allowing customers to rent two dresses for a four-day period at a discounted rate of £35.
By partnering with Hirestreet, ASOS embraces the growing trend of rental fashion, offering customers a more sustainable and affordable approach to occasionwear. This collaboration provides fashion enthusiasts with the opportunity to access premium outfits without the burden of purchasing and storing them long-term.
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