Coach Play Singapore Shophouse is a concept space that seamlessly blends traditional and contemporary elements, offering a unique consumer experience across its three levels.
Located on Keong Saik Road and spanning over 4,000 square feet, it’s the largest Coach store globally and the first of its kind in Asia. Upon arrival, visitors are greeted by a visual display showcasing snippets from the Coach World Art Experience. Beyond that, an expansive seasonal space awaits, showcasing the brand’s latest leather goods collection for spring/summer 2023. The brand’s Tabby bag takes centre stage, accompanied by a range of other bags.
The ground floor is home to Coach’s very own café, a collaboration with local establishment Brawn & Brains coffee. The carefully curated menu combines classic New York favourites with distinct Singaporean flavours, featuring signature items like Classic Pancakes with Maple syrup, homemade Kaya, and mixed berries jam.
Upstairs, shoppers can find a treasure trove of ready-to-wear offerings and exclusive vintage pieces sourced and expertly restored by Coach’s craftsmen in New York. Unlike temporary vintage sales, this permanent feature within the Shophouse ensures a consistent selection of coveted vintage gems. Visitors can also visit the craftsmanship bar, where the Coach Create service allows for customisation of purchased bags with pins and patches, creating one-of-a-kind products. Lastly, the top floor houses Coach World, a mirror room with LED displays that immerses viewers in the brand’s heritage and craftsmanship legacy.
At Coach Play Singapore Shophouse, community engagement takes centre stage. This inclusive space is designed to foster meaningful relationships within the local fashion community, serving as a gathering place for all.
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