Hennessy introduces its new Web3 platform, H3NSY, aiming to help people ‘blend and connect over a shared pursuit of innovation, collaboration, and culture’.
Inspired by 1920s Parisian café culture, Hennessy hopes to reproduce the social aspects and intellectual sharing on a global scale and ‘curate intimate cultural experience at a series of unusual locations’. H3NSY aims to be a premier online sharing platform and take the smaller café social experience global. Launched on March 17, 2023, H3NSY is now available worldwide.
The network incorporates the latest in tech by utilising NFTs, Web3, and blockchain. As a part of H3NSY, users have access to Cafè 11, the company’s ‘NFT social club’. Those who own one of the 1,765 NFTs have access to Café 11 and all Hennessy cultural events, such as Art Basel in Miami. By combining 250 years of experience in the cognac game with innovations like Web3 and NFTs, Hennessy demonstrates its ability to play into their expertise and antiquity, while staying current.
The platform coincides with the rise of Web3 loyalty programmes, which brands are using to foster deeper engagement and community with audiences.
ADD WORKGROUP