Eco-anxiety doesn’t sell. In order to sell eco-responsible products, French eco-friendly shopping app Toasty bets on a gamified and pop-designed interface that embraces Gen Z’s semiotic codes of sustainability (comics-inspired, fluorescent colours and playful tone of voice). Targeting the ‘undecided’ eco-consumers rather than committed ones, the app wants to promote the wide variety of eco-friendly products on the market today – and make it fun and engaging.
22/03/2023
France
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