To celebrate Valentine’s Day, US burger chain Shake Shack has launched a dating app to help singles bond over their shared love for the brand’s new Buffalo Chicken Sandwich.
Once users have set up their profile on the Eat Cute web app, by uploading information such as their name, photo, and their ‘personal spice level’, they can scroll through the profiles of other singles looking for a match.
Whenever two people match, they will have the option of tapping a button to send a voucher for a free Buffalo Chicken Sandwich to the other person, which they can order for delivery via DoorDash.
While the app has no in-built chat feature, if users have added their Instagram account to their profile details, their Instagram handle will be shared with all matches, allowing them to get in touch outside of the platform.
Eat Cute is a short-term promotion running until 15 February that cleverly ties together a seasonal campaign with a sampling opportunity in a fun and engaging way.
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