Brazilian mattress retailer Zissou has created a Dreaming Bedroom in its new Sao Paulo flagship to underline the full potential of its products.
The space at the top of the store merges colour and sound therapy to offer a relaxing escape from the hustle and bustle of the city outside. Customers are invited to lay on a bed with a Zissou mattress and wear headphones that play a soothing soundscape. The audio is synchronised with the room’s lighting, which slowly changes colours to boost the mood of the visitor.
Elsewhere the flagship, designed by Estudio Guto Requena, is notable for its clever use of Zissou’s two-tone mattress boxes as design details throughout the space. The ceiling and walls of the store are lined with uneven blocks of materials that match the dimensions of Zissou’s boxes and alternate between the brand’s pink, light blue and navy colour palette. This creates a unique, branded interior that ties the whole space together.
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