Bed Bath & Beyond has revamped its New York flagship location around what it is calling an “omni-always shopping experience”.
The homewares retailer’s stores are traditionally made up of ceiling-high displays stacked full of every available SKU. In the 6th Avenue store, these have been swapped for lower shelves carrying heavily curated product ranges, which opens up sightlines across the store and allows light to move throughout the space.
This helps to create a more inspirational sales floor built around hero products, while customers are encouraged to scan QR codes to find out more information and shop a wider range of products on the Bed Bath & Beyond mobile app. All purchases made via the app are available for same day delivery in Manhattan, or for curbside pickup within an hour.
By removing a lot of the stock from the shop floor, Bed Bath & Beyond has also freed up a lot of space in the 92,000 square foot location for engaging experiences that encourage customers to dwell and get hands-on with its products. These include the SodaStream Bubble Bar, where on-site mixologists show customers how to make drinks, mattress brand Casper’s first-ever shop-in-shop, and spaces where customers can trial products from brands including Dyson and Google Nest.
The store also includes Café 3B, which is a Bed Bath & Beyond branded café serving La Colombe coffee.
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