Vyrao’s wellness fragrances are ‘amplifiers of energy’

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Vyrao is a fragrance brand that positions its scents as wellness fragrances that benefit the mindset of the wearer.

The brand currently has five scents, each of which it claims can help enhance certain energies or moods; one inspires ‘transformation and illumination’; another ‘liberation and sensuality’; while the other three promote ‘courage and creativity’; ‘attraction and protection’; and ‘self-love’.

Much like anti-stress fragrance Forest Lungs, Vyrao’s fragrances are firmly positioned around the mental wellness of the wearer rather claiming to be an attractive fragrance for others.

Vyrao’s products are available DTC online and at Selfridges.

16/07/2021 Europe https://vyrao.com/
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