Diesel underlined its commitment to supporting the LGBTQ+ community by celebrating the fact it lost more than 14,000 followers during its Pride promotion. An Instagram post informed its followers of this situation, while poking fun at those who have de-friended the account.
The post’s caption states: “We’ve taken pride in our beliefs for 40+ years & we believe in #pride. For those who don’t, including the 14.000 followers who’ve left us in the last week…. bye bye! To those who share our beliefs and values, let’s celebrate the fact that #loveislove. Always.”
The Pride promotion featured same sex couples kissing and rainbow Diesel clothing.
A Diesel spokesperson said: “Diesel has always been a supporter of the community. And even if we like to think that our Instagram community shares the same values, after one week and a lot of surprising homophobic comments, we discovered we lost 14,000 followers because of our content that covered the history of the LGBTQ+ and showed the brand’s support. While other brands would see this as a reason to worry, Diesel decided to celebrate the followers’ departure. Because followers are important. But love is more important.”
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